Quick guide for a successful Google Ads Budget Management

Google Ads can be a huge game-changer for the revenue generation of your business. Since the whole intent of running a Google campaign is to increase the conversions, due diligence must be observed in the ads campaign, otherwise, any subtle mistake can run you out of budget. If you are new to Google Ads, it is advisable to hire experts who manage Google Ads.

If you are looking for someone to manage your Google Ads campaign in Australia, you must go for the best. Australian Internet Advertising is an Adwords management Melbourne operating agency that provides services all over Australia in PPC and AdWords management. They are the oldest and the most trusted Google-certified partners in Australia. Trusting them can be your best decision.

Herein provided are some of the hacks which you can incorporate in your Google Ads campaign to manage the budget.

1- Have pre-decided goals and budget- 

You must have a clear understanding of your long-term goal. Having no goal while advertising leaves can prove a disastrous strategy. Having a goal helps you set your priorities. You can also analyse your progress only if you have an epitome in your mind which you want to reach.

You can put a ceiling on the maximum monthly ads budget, this way the ad bids automatically adjust to optimize the results.

2- Connect the Google Ads and Analytics accounts-

Google ads and Google analytics, both have a separate set of benefits. Thus, neither can be ignored. Google ads tell you the number of impressions and when people click on your ad being shown. It doesn’t tell you whether those interactions generated conversions for your website.

However, Google Analytics provides you an in-depth understanding of the behaviours of customers once they land on your landing page. For instance, if a majority of your visitors are clicking on a specific page, it signifies that people find some other page to be more relevant to their needs. Thus, that must be your landing page.

The precision of the Ad will lead to more customers. In addition to that, a more relevant landing page and keyword amplify your Quality Score of the ad. This would lower the overall cost of the campaign. You must take maximum benefit of both the tools to generate max conversions at a lower cost.

3- Stick to the budget- 

You must always stick to your monthly marketing budget. The traffic from Google fluctuates very often. When more people are searching, your ad will be displayed more often. On other days, a smaller number of people insert queries, thus, you’re the ad received less traffic. Thus, it might seem that your daily budget is either high too low.

You must be less frequent in altering your budget limits. You must make changes only after analysing the results of your Ads.

4- Target specific locations-

If you are running a local business, displaying your ads to the customers who stay far away from the place where you operate your business is an exercise of futility. You would squander your budget on the clicks which lie beyond the jurisdiction of your business, thus, you must practice location targeting your customers.

Change your settings to show the ads only to those people who are close enough to the place where you operate the business. Google Analytics can also be of help in this case. Manage your budget spend according to the location of your targeted audience.

5- Target lower position search results-

It is a human tendency to analyse before you put your money into something. This rule applies to customer behaviour as well. Customers often click on the top-ranking ads to know about the products and do some research, but those top-ranked ads receive fewer conversions as compared to their clicks.

However, if your Ad is placed at a relatively lower rank, there are higher chances of conversions. An Ad placed at rank 4 might get lower traffic, but the probability of it getting conversions is relatively higher as compared to the rank 1 ad. Thus, it’s a win-win for you because you pay less for a lower-ranked ad and get more conversions for it.


With the correct strategy adopted, any size of budget can make an impact in the Google Ads campaign. You must apply the business smartly and tactfully to make the most of the ads campaign.



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